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JUL 2007

Energizer Acquires Playtex for $1.9 Billion†

Deal Will Broaden Company's Competition with Giant P&G

Advertising Age, July 17, 2007 — Energizer Holdings announced plans on Friday to acquire Playtex Products, putting the Energizer Bunny in charge of a host of new categories ranging from tampons to sunscreen and children's sippy cups

Category: Brand Strategy
Tags: Energizer, Playtex, Brand Architecture & Portfolio, M&A
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