TippingSprung Fields Third Annual Brand-Extension Survey

Survey, in collaboration with Brandweek magazine, names best and worst brand extensions in 10 popular categories

TippingSprung, December 21, 2006 — Results from TippingSprung’s third annual survey of brand extensions, produced in collaboration with marketing newsweekly Brandweek, revealed which extensions are most effective, which have potential to dilute the brand, and what makes some brands more extendible than others. Major trends in brand extensions were also uncovered.