Pepsi's Apology for Amp IPhone App Heightens Furor†

Social-Media Debate Over Energy Drink's Allegedly Sexist Marketing Spurs Criticism of Entire Company

Advertising Age, October 13, 2009 — PepsiCo has inserted itself and several of its brands into a heated debate surrounding an iPhone app launched by its Amp Energy brand. By introducing a Twitter tag #pepsifail, the company has spread the news further and associated its flagship brand with the sexist app. So is it a savvy, transparent social-media move or is it simply exacerbating the damage already done?

Pepsi Sweats Over Gatorade†

CEO Nooyi Concedes Sports Drink's Growth Days Are Over; Redesign Backfires

Wall Street Journal, July 23, 2009 — PepsiCo Inc. is fumbling in its efforts to turn around sales of Gatorade, which weighed on second-quarter profits.

Sales of Gatorade, which PepsiCo snared in its $13.8 billion acquisition of Quaker Oats Co. in 2001, have slid this year despite a flashy new marketing campaign that simplified the product's label to "G."