Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›

Articles tagged with Peet's:

You can also browse all brand tags.


JUN 2007

A reason to skip Starbucks

CEO Patrick O'Dea tells Fortune's Matt Boyle how tiny Peet's can challenge the giant of the specialty coffee industry

FORTUNE, June 12, 2007 — Despite the ubiquity of Starbucks, only about one out of six Americans drink specialty coffee on a daily basis, according to the National Coffee Association. To Patrick O'Dea, that smells like opportunity.

Category: Brand Strategy
Tags: Peet's, Brand Strategy, Channel Strategy
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.