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JAN 2005

House Training: Now, Employees Get Brand Boost†

Wall Street Journal, January 18, 2005 — While the effort is mainly intended to dazzle consumers, a chunk of the budget has been earmarked for an internal campaign to turn Masterfoods' 35,000 employees into better ambassadors for the brand, which the company says generates about $3 billion in annual global retail sales.

Category: Brand Strategy
Tags: Mars, pedigree, Employee Engagement, Organizational Design
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