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AUG 19

How to Avoid Eco-Fatigue†

Not Only Marketers: Media Also Needs to Do Its Part to Keep Consumers From Burning out

Advertising Age, August 19, 2008 — People are getting sick. A wave of green fatigue, eco-exhaustion and environmental anxiety is spreading among consumers. Overwhelmed by choices, disgusted by corporate hype and living with the fear their efforts will never be enough, people are tuning out, say the experts.

Category: Marketing Strategy
Tags: Clif Bar, gDiapers, Patagonia, green marketing
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MAR 2007

Patagonia: Blueprint for green business

The story of how Patagonia founder Yvon Chouinard took his passion for the outdoors and turned it into an amazing business.

FORTUNE, March 27, 2007 — "There is no business to be done on a dead planet." These words, a quotation from the legendary Sierra Club executive director David Brower, are the first thing you see when you walk into Patagonia headquarters in Ventura, Calif., and really, you can't miss them, given that they're etched into the front door.

Category: Brand Strategy
Tags: Patagonia, Wal-Mart, CSR-Corporate Social Responsibility
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