Papa John's One-Day Google Test Was Pie-Seller

Marketing Daily, December 8, 2008 — Papa John's launched a one-day Web campaign with a display ad on Google last Friday that resulted in online weekend sales that were up between 15% and 20% over a typical weekend, the pizza giant says. Mobile orders also rose.

Are EBay and Others the New New Media?†

Standard Definition Gets Foggy When E-Commerce Sites Start Selling Ad Space

Advertising Age, September 18, 2007 — What makes media "media"? Increasingly, that question is getting harder to answer.

The web, it turns out, is doing more than just transforming media-business models — it's blurring the definition of media in the first place.