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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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APR 2007

Test Ride†

Marketers are trying out new media with small but effective campaigns

Brandweek, April 2, 2007 — Even highly experienced marketers can be daunted by the current menu of new media options. The glossary of industry terms alone is a hefty course of alphabet soup. There are blogs, vlogs, podcasts, V-casts, WAP sites and RSS feeds. There is user-generated content, open-sourced branding, crowd-sourced branding, mobile marketing, social networking sites, virtual communities. Choosing a media plan and creating a strategy starts to feel like spinning a roulette wheel.

Category: New Media Marketing
Tags: IBM, Jeep, Palm, Second Life, Wal-Mart, CGM - Consumer Generated Media, Mobile, Online Marketing, Outdoor
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