Marketing Factoids

Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
Online searches for the word "coupons" is up about 50% over the past 12 months source ›
8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
more factoids ›

From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators ›

Prophet's State of Marketing Survey: The Effectiveness Imperative ›

Articles tagged with Orville Redenbacher:

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FEB 2007

Why Advertisers Still Don't Get It

It's time to remember that advertising needs brands more than the brands need advertising. A good product creates its own relationships

BusinessWeek, February 16, 2007 — In the last month or so, the branding world has been buzzing about the merger of two wireless companies with different cultures, the resurrection of a dead man's body to sell popcorn, and the launch of a mobile phone by a company whose brand is known by the color white.

Categories: Brand Strategy, Marketing Strategy

Tags: Apple, AT&T, Orville Redenbacher, Advertising

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JAN 2007

Bring Out Your Dead: Crispin Resurrects Orville Redenbacher†

How Not to Sell Popcorn 101

Advertising Age, January 16, 2007 — First I'd like to say that I'm not a typical Crispin hater (i.e., a jealous creative who wished I could have a shot to do work like that), but the agency has crossed the line with its new spot for Orville Redenbacher.

Category: Brand Blunders

Tags: Orville Redenbacher, Advertising