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AUG 28

All Shopping Is Local

New York Times, August 28, 2008 — IS it possible for a global corporation to become a local favorite? Origins is about to find out with its new concept store here where shoppers are encouraged to linger over a mug of steaming tea, get a free chair massage and appreciate a kind of slow beauty experience a world apart from a quick jaunt at a department-store counter.

Category: Brand Strategy
Tags: Origins, Global Marketing
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