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SEP 2005

Orange rekindles emotional ties†

Financial Times, September 20, 2005 — In a campaign that draws on past successes and slogans, the telecoms group hopes to strengthen its consumer relations

Category: Marketing
Tags: Orange Mobile, Advertising
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JUN 2005

Art of keeping customers happy†

Financial Times, June 17, 2005 — A CULTURE OF IMPROVEMENT: Forget about grand ideas; getting the basics right leads to success, writes Richard Tomkins.

Category: Innovation
Tag: Orange Mobile
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