Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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Articles tagged with Orange Mobile:

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SEP 2005

Orange rekindles emotional ties†

Financial Times, September 20, 2005 — In a campaign that draws on past successes and slogans, the telecoms group hopes to strengthen its consumer relations

Category: Marketing Strategy
Tags: Orange Mobile, Advertising
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JUN 2005

Art of keeping customers happy†

Financial Times, June 17, 2005 — A CULTURE OF IMPROVEMENT: Forget about grand ideas; getting the basics right leads to success, writes Richard Tomkins.

Category: Innovation
Tag: Orange Mobile
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