Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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APR 29

Niche candymakers fall in shadow of Wrigley-Mars deal

Chicago Tribune, April 29, 2008 — Henry Rich kept a low profile Monday as he passed out samples of his top-selling mint mojito breath lozenges at the Global Food & Style Expo trade show in McCormick Place, but he knows Wm. Wrigley Jr. Co. is on the trail of his tiny business.

Categories: Brand Strategy, Marketing Strategy
Tags: Mammes, Mars, Oral Fixation, Wrigley, M&A, niche brands
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