“Cart Before the Horse” Marketing? Neigh!

By Fred Geyer

Prophet, May 1, 2009 — For all the great marketers and great marketing, we still see too many instances of what I call “cart before the horse” marketing. The cart, of course, is marketing tactics, while the horse is the need to meet critical customer needs. The result is strategies and initiatives that falter before the finish line.

"Cart Before the Horse" Marketing? Neigh!

Prophet, September 1, 2008 — For all the great marketers and marketing in the world, we still see too many instances of those who put the cart (or tactics) before the horse (or the need to meet critical customer needs) — and, as a result, strategies and initiatives that fail to make the finish line.