Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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MAR 2007

Sponsorship branding takes on new name†

Financial Times, March 13, 2007 — Talk of London's Millennium Dome usually includes the phrase "white elephant". Given the controversy surrounding the landmark building, the decision of O2, the UK mobile phone network, to sponsor it seems something of a gamble.

Categories: Brand Strategy, Customer Experience
Tags: O2, Partnership Branding, Sponsorship
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JAN 2007

Brands come alive

Marketing Week, January 25, 2007 — It must be dispiriting being a creative or account director working in broadcasting advertising. It seems to have become a medium that is easy to bypass. The whole idea of interrupting someone's viewing enjoyment to present that person with a commercial message is beginning to sound archaic.

Categories: Marketing Strategy, Customer Experience
Tags: Mazda, O2, Event & Experiential Marketing
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