Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›

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AUG 2007

TimesSelect On The Brink, Reports Say

MediaPost Publications, August 8, 2007 — THE DAYS ARE NUMBERED FOR TimesSelect, The New York Times' much-contested subscription service, according to press reports Tuesday. Its demise would spell victory for proponents of free, ad-supported online content--not to mention scores of readers set to regain free access to prized Times columnists like Maureen Dowd and Frank Rich, along with other presently walled-off content.

Category: New Media Marketing
Tags: NY Times, New Media
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APR 2007

Brand Building in the Digital Age: A Dizzying Array of Choices

Knowledge@Wharton, April 11, 2007 — For anyone who is a baby boomer, the name TV Guide still conjures up an image of that digest-size magazine that came to your home every week with its listings of the nightly shows on the four or five channels in your hometown, as well as a couple of feature stories about "Gunsmoke" or "Gilligan's Island."

Category: New Media Marketing
Tags: NY Times, TV Guide
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