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Marketing Factoids

Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
Online searches for the word "coupons" is up about 50% over the past 12 months source ›
8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators ›

Prophet's State of Marketing Survey: The Effectiveness Imperative ›

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JAN 2007

Behind the Epidemic of Lousy Viral Campaigns†

Me-too-itis Hobbles Too Many Marketers' Efforts

Advertising Age, January 8, 2007 — Most of the online viral campaigns you hear about and see these days have one thing in common: They suck.

Category: Brand Blunders

Tags: Brawny, Folgers, HP, Nissan, Buzz & Viral Marketing, Online Marketing

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