Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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Articles tagged with Nickolodean:

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JUN 2007

Room Service, Send Up Some Slime

Want a night with SpongeBob? Marriott and Nickelodeon will accommodate you

BusinessWeek, June 11, 2007 — The idea of putting a brand name on a hotel has attracted everyone from Hard Rock Cafe and Walt Disney (DIS ) to Giorgio Armani, L.L. Bean, and possibly Martha Stewart (MSO ) and Ralph Lauren (RL ). Is there room for Nickelodeon?

Categories: Brand Strategy, Marketing Strategy, Customer Experience
Tags: Marriott, Nickolodean, Co-Branding, Event & Experiential Marketing
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SEP 2006

Nickelodeon Web Site Is Seeking Loyalty of a Parent Generation

New York Times, September 19, 2006 — How the Nickolodean brand is expanding

Category: Brand Strategy
Tags: Nickolodean, Customer Targeting, Growth
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