Room Service, Send Up Some Slime

Want a night with SpongeBob? Marriott and Nickelodeon will accommodate you

BusinessWeek, June 11, 2007 — The idea of putting a brand name on a hotel has attracted everyone from Hard Rock Cafe and Walt Disney (DIS ) to Giorgio Armani, L.L. Bean, and possibly Martha Stewart (MSO ) and Ralph Lauren (RL ). Is there room for Nickelodeon?

Nickelodeon Web Site Is Seeking Loyalty of a Parent Generation

New York Times, September 19, 2006 — How the Nickolodean brand is expanding