Articles tagged with Netflix:
You can also browse all brand tags.
NOV
2007
By Kevin O'Donnell,
November 15, 2007 —
Is the luster wearing thin on the innovation imperative? Maybe, according to Business Week’s annual survey. It shows that only 46% of senior executives are satisfied with return on innovation spending, down from 52% in 2006, and only 23% (versus 32%) of respondents call innovation a top concern.
The fact is that, done right, innovation drives growth and both differentiates and adds value to a brand. Apple, Netflix and Boeing can attest to that. But the growing dissatisfaction with returns may be... continue reading
MAR
2007
CEO Hastings Keeps Growth Strong; Plans for Future After Death of DVDs
Wall Street Journal,
March 27, 2007 —
In the decade since Netflix Inc. began renting DVDs online, CEO Reed Hastings has faced down a murderers' row of rivals. Wal-Mart Stores Inc., Amazon.com Inc. and Blockbuster Inc. have all piled into the market with services that mail DVDs to consumers who've ordered them over the Web. But Wal-Mart threw in the towel in 2005 after two years, while Amazon has so far limited its service to the United Kingdom and Germany.
JAN
2007
Adweek,
January 29, 2007 —
When your marketing asks consumers to share what they think about your brand, you better be ready to change it in ways you hadn't counted on. Tweaking products to make them more usable isn't only for the clever folks in R&D anymore. I
† Access to articles with this symbol may require a subscription.
