NBC: Digital TV Viewers Watching More Shows, Ads

MediaPost Publications, March 6, 2008 — NBC DIGITAL ENTERTAINMENT SAYS IT has good news for Internet TV advertisers on several fronts.

From a regular quarterly consumer-research study, NBC says more viewers are watching entire online episodes than ever before--some 92% of viewers that start an NBC video watch it all.

Media agency executives have been concerned that viewers are sampling shows online--just viewing for a couple of minutes, rather than staying for the entire episode. That means they are also missing out on commercial messages.

The study also notes that online viewers--via the NBC Rewind video player--have higher brand recall and increased satisfaction now than in previous periods: 86% brand recall versus 70% previously.

NBC Unveils Sell of NBC Everywhere†

Network Holds First Digital Out-of-Home Upfront Event

Advertising Age, January 17, 2008 — NEW YORK (AdAge.com) — As the writers strike puts a question mark on the fate of this year's TV upfront market, the out-of-home upfront market got off to a splashy start yesterday at Rockefeller Center with the first event for NBC Everywhere, NBC's out-of-home-media division. Held in Studio 8H, where "Saturday Night Live" is filmed, the event showcased the nine out-of-home venues NBC is selling, ranging from taxis to sports arenas to maternity wards.

A Web Site for Pet Lovers, and Marketers Who Love Them

New York Times, November 19, 2007 — KNOWING that you can never underestimate people’s love for their cats and dogs, NBC Universal and Procter & Gamble have set up a Web portal that looks something like a Yahoo or AOL for pet owners, with a bit of Facebook and MySpace thrown in.

What's That Hot Web Property Worth? Use the BPBPPPAR Metric†

Now You, Too, Can Blindly Guesstimate the Value of Blogs, Social Networks and Floppy-Haired Comedians

Advertising Age, November 5, 2007 — I won't bury the lede: By my reckoning, using my proprietary new-media-valuation formula, I have determined that Andy Samberg is worth $342 million.

NBC Digital Goes Social With MyNBC

MediaPost Publications, May 15, 2007 — WATCH OUT, MYSPACE--BECAUSE NBC DIGITAL this fall plans to launch its own social network, which will be integrated into NBC.com to encourage visitor interaction and involvement.

'Order & Law'? NBC Puts Show on Cable First†

USA Channel to Carry New "Criminal Intent"; Reruns to be on Network

Wall Street Journal, May 14, 2007 — In a major shift for prime-time television, NBC Universal will reverse the flow of episodes for a hit show, airing originals of "Law & Order: Criminal Intent" on its USA cable network and repeats on NBC. The move marks the first time a major broadcast asset has moved to cable, underscoring the degree to which the cable networks have eroded the position of old-line networks.

Life imitates TV

A powerful conglomerate tightens the reins on its TV division. The company's biggest stars can't seem to stay out of trouble. The hypercompetitive boss must turn the place around. The mishaps and madc

FORTUNE, May 14, 2007 — Lately the script of Jeff Zucker's life seems plucked from the pages of a sitcom. Just consider: In the three months since ascending to the CEO position at NBC Universal, he has had to deal with a comely financial anchor's controversial jet-setting (Maria Bartiromo), a shock jock who got into hot water after an idiotic on-air outburst (Don Imus),

NBC Has No Plans to Be Portal or Ad Agency†

Advertising Age, November 29, 2006 — NBC is not trying to be a portal. That was the word the company's digital chief, Beth Comstock, gave advertisers yesterday afternoon at Advertising Age's Media Mavens award

Control? Give It Up, Already†

NBC Digital Czar: Big Media Must Deal With the 'Small Media' Known as Consumers

Advertising Age, October 12, 2006 — NBC Universal digital czar Beth Comstock on surviving and thriving in the new media revolution: "Content is still king, but the monarchy has been overthrown. YouTube, MySpace, iTunes — it's the invasion of the pronouns in a world all about me." But big media has a new place in the universe.