Marketing Factoids

Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators ›

Prophet's State of Marketing Survey: The Effectiveness Imperative ›

Articles tagged with Navistar:

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FEB 7

Navistar to unveil luxury heavy-duty truck

Crain's Chicago Business, February 7, 2008 — Navistar International Corp. will begin offering a new heavy-duty truck aimed at the high end of the market where the company has struggled to sell trucks in the past.

The Warrenville-based company’s will unveil its new LoneStar model today at the Chicago Auto Show at McCormick Place.

The big highway tractor attempts to combine daring exterior styling and lots of interior comforts with the Navistar’s latest performance innovations, such as better fuel mileage and improved suspension.

Category: Innovation

Tags: Navistar, Design, New Products

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JUL 2007

Navistar Takes Aim at Hummer†

Military Contract Should Help Marketer Build Buzz Around Rugged MXT

Advertising Age, July 11, 2007 — Hey, Hummer: Navistar wants to kick your ass.

Now that it's scored a $631 million contract with the U.S. Marines to phase out Humvees in favor of its mine-resistant MaxxPros, Navistar International Corp. intends to parlay that into consumer currency for its civilian version: the humongous, tough-as-nails MXT

Category: Brand Strategy

Tags: Navistar, Advertising