Social Network Marketing, the Sky is the Limit

KenRadio, May 16, 2007 — Led by MySpace, social networking is a cultural phenomenon that is still developing a stable revenue model. Even so, it is estimated that in 2007 marketers will spend $900 million on advertising and marketing on social network sites in the US, mostly to create profile pages and sponsored promotions. Online social networking have become a cultural phenomenon over the past several year, sparking thousands of media stories, blog postings and television exposes.

MySpace hunts revenue in the ecosystem†

Financial Times, April 30, 2007 — Peter Levinsohn, the new head of News Corp’s digital division, has every reason to be in a good mood, having just watched a presentation in which online social networking was heralded as the advertising medium of the future. The presentation, by Marketing Evolution, a market research firm, extolled social networking’s ability to create a viral “momentum effect” for brands. It suggested social networking was more effective for advertisers than television as it creates more engagement between individual brands and consumers.

Harnessing Social Networks

A new service lets companies get into the game quickly

BusinessWeek, April 23, 2007 — Just when you thought you and your business were getting the Web down cold, social networking has come along to confuse matters. After a decade of exposure to the Internet, mom-and-pop businesses and international giants alike have learned to make effective use of the Web. Now they need to figure out new strategies as the Web morphs from a mainly one-way method of communicating with customers to a free-for-all of user-created content.

Cold Cash From A Hot Site

Can MySpace pull in revenue fast enough for Rupert?

BusinessWeek, April 9, 2007 — As numbers go, this one's a whopper. Last year MySpace users called up an average of 31.5 billion unique page views per month. That's as though everyone on the planet visited the site once a week. And yet, the big kahuna of social networking racked up a paltry $90 million in ad sales. Not exactly what Rupert Murdoch had in mind when his News Corp. paid $580 million for MySpace nearly two years ago.

Finding and Harnessing Online Brand Advocates†

Drive Sales by Directing Searchers to Forums

Advertising Age, December 14, 2006 — By now it's something every marketer knows: That smaller — albeit powerful — group of brand fans can have an exponentially greater influence.

MySpace BySpace†

Wall Street Journal, October 26, 2006 — Social-networking Web sites like MySpace.com and Facebook.com have helped link millions of friends. But now they have a new enemy: 20-year-old Jenny Thompson.

Marketing to Kids Where They Live

BusinessWeek, September 11, 2006 — Companies hoping to attract young customers are building whole marketing campaigns around social network sites such as Facebook and MySpace

User-generated - cheap, but is it safe to let go..?

Marketing Week, May 26, 2006 — Ceding control of the creative concept to web users is a dangerous move, as one major US advertiser has found to its cost, writes Dominic Dudley

MySpace Generation

BusinessWeek, December 12, 2005 — They live online. They buy online. They play online. Their power is growing