| Home | Business | Brand | Marketing | Innovation | Design |
You can also browse all brand tags.
Prophet, January 1, 2009 — While it is tempting to cut resources, slow down product launches, and refocus only on the core, companies that continue their commitment to innovation are more likely to reap great rewards.
Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.
New York Times, October 29, 2008 — “THUMBS up” and “thumbs down” ratings for commercials. Choose-your-own-advertisement options before shows begin. Interactive games during advertising breaks.
In the last year these online advertising innovations have been popularized by Hulu, the online video Web site that will celebrate its first anniversary on Wednesday. For all that has been written about Hulu’s easy-to-use, aesthetically pleasing interface, the advertising experience is equally important.
In the place of the long commercial pods that TV viewers have become accustomed to, only one ad is shown during each segment break on Hulu. Fewer ads make the ones on the site more memorable, Hulu executives say, allowing the site to charge higher prices for the ad units.
Fast Company, October 13, 2008 — MTV famously missed its chance to buy MySpace. Now the network's president, Van Toffler, is investing in dozens of digital media projects — and one might soon be a billion-dollar business.
Advertising Age, October 23, 2007 — NEW YORK (AdAge.com) — The first-round results of Nielsen's "C3" ratings for all broadcast and cable networks is in, and there are a few surprises lurking in all that data when one looks at how well networks performed in keeping viewers through the commercial breaks.
Los Angeles Times, April 17, 2007 — Though it might appear that shows like "Laguna Beach," "The Real World" and "The Hills have defined young people better than any others, MTV is moving away from high-gloss and into homemade. In an attempt to reconnect with young audiences that have drifted from the channel recently, MTV will begin to roll out series that showcase the best of the Web, require heavy viewer participation and feature the lives of real teens.
Reuters, March 29, 2007 — MTV Networks said Wednesday it will launch a virtual world next week for "Pimp My Ride" to complement its online "Laguna Beach" and "Virtual Hills" offerings. The "Ride" world will be patterned after Van Nuys, Calif., a hotbed for car culture, and it will let users customize cars, participate in races and join car clubs, among other features.
† Access to articles with this symbol may require a subscription.