Marketing Factoids

Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
Online searches for the word "coupons" is up about 50% over the past 12 months source ›
8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators ›

Prophet's State of Marketing Survey: The Effectiveness Imperative ›

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JAN 30

Succeeding at open-source innovation: An interview with Mozilla's Mitchell Baker

The company’s chairman and former CEO explains the power of th

McKinsey Quarterly, January 30, 2008 — As companies reach beyond their boundaries to find and develop ideas, they are exploring new models to manage innovation. In projects that tap external talent, questions quickly arise about process management, intellectual-property rights, and the right to make decisions. Some executives have been at this game longer than others.

Category: Innovation

Tag: Mozilla Firefox

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AUG 2006