Articles tagged with Mountain Dew:
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MAR
9
Soft-Drink Giant's Vault Takes on Mtn Dew With Unusually Aggressive Offer
Advertising Age,
March 9, 2009 —
In an audacious and quite possibly unprecedented move likely to resonate with recession-weary consumers, Coca-Cola will give away a free sample of its Vault brand to anyone who buys PepsiCo's Mtn Dew.
MAY
2008
Brand Is Largely Unseen in Documentary About New York Scene
Advertising Age,
May 13, 2008 —
Mountain Dew makes its return to film production with its new skateboard documentary, "Deathbowl to Downtown," which follows the rise of street-skating in New York's shifting urban landscapes from the '70s to the present. The documentary, which took three years to make, is as much a sports action video as it is a look back at the Big Apple.
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