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JUL 20

Motel 6 Has Designs on Your Business

The budget lodging chain hired a designer of cruise ships and airline cabins to spruce up its look and lure in newly cash-conscious travelers

BusinessWeek, July 20, 2009 — Motel 6 hardly has a reputation for good design. At its best, the 47 year-old chain has been heralded for simple, no-frills efficiency. At its worst, it has been the punch line of jokes about dangerous roadside love-ins.

Categories: Innovation, Design
Tags: Motel 6, Design
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NOV 2008

Survey: Wal-Mart Among Best 'Value' Brands†

YouGovPolimetrix places AIG at bottom of insurance heap

Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.

Category: Brand
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