Corporate America Finding Tweet Smell Of Success On Twitter

Investors.com, August 12, 2009 — Corporate America is all a-twitter.

From agriculture giant Monsanto (MON) to the Starbucks (SBUX) coffee chain, outfits of all stripes have added Twitter to their mix of communication tools. Just in the past three or four months, use of Twitter for marketing has boomed, says Forrester Research analyst Emily Riley. "Marketers are looking for free ways to reach influential audiences, especially in a bad economy," Riley said.