More Than a Name: Japanese Super-brands Diversify

Brandchannel.com, August 22, 2008 — Before addressing these questions, let’s consider the way in which Japanese super-brands evolved. After World War II, Japan reinvented itself and developed into a global economic powerhouse. Some believe a primary reason for this growth was the Japanese keiretsu system. Essentially, keiretsu were major families of affiliated corporations that had ties to a key bank, which both controlled and provided security to the companies.