Bar Patrons' Ad Recall (Surprisingly) Good†

Ecast, Zoom Media Hope to Serve Up Even More

Advertising Age, August 8, 2007 — -- Here's one thing you might not expect to accompany a hangover: ad recall. A recent Arbitron study of bars and nightclubs found the average brand recall was 43% for an ad on the Ecast platform, an out-of-home ad-serving network available on 10,000 digital jukeboxes across the country.