Kenny: Agencies Can Discover Affirmations Via Social Media

MediaPost Publications, April 2, 2008 — BE CONFIDENT. DON'T FEEL THREATENED. Step back and let consumers build your brand.

That was Digitas Chairman and CEO David Kenny's central message to brand marketers and advertising agencies in a presentation on digital advertising at the Advertising Research Foundation's Re:think 2008 conference in New York on Tuesday.

Of course, joining the consumer-in-control movement born of Web 2.0 applications and social networks isn't so easy for multimillion or billion-dollar brands and the large agencies traditionally entrusted with their care. After all, what role does that leave them?

A-B, Miller May Face Lawsuits for Alcoholic Energy Drinks†

Brewers Deny CSPI's Accusations of 'Deceptive' Marketing

Advertising Age, February 29, 2008 — WASHINGTON (AdAge.com) — The Center for Science in the Public Interest is threatening to sue Anheuser-Busch and Miller Brewing Co. in state court unless they cease "unfairly" marketing "adulterated" alcoholic energy drinks.

Learn to Use Communication's Negative Space

Prophet, November 1, 2007 — In the environment where you can reach your customers 24/7, success at building a brand—at solidifying and growing your relationship with customers—is really all about being selective. You need to pick the right time and place or, better yet, let the customer pick for you.