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APR 2008

Kenny: Agencies Can Discover Affirmations Via Social Media

MediaPost Publications, April 2, 2008 — BE CONFIDENT. DON'T FEEL THREATENED. Step back and let consumers build your brand.

That was Digitas Chairman and CEO David Kenny's central message to brand marketers and advertising agencies in a presentation on digital advertising at the Advertising Research Foundation's Re:think 2008 conference in New York on Tuesday.

Of course, joining the consumer-in-control movement born of Web 2.0 applications and social networks isn't so easy for multimillion or billion-dollar brands and the large agencies traditionally entrusted with their care. After all, what role does that leave them?

Category: Marketing
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FEB 2008

A-B, Miller May Face Lawsuits for Alcoholic Energy Drinks

Brewers Deny CSPI's Accusations of 'Deceptive' Marketing

Advertising Age, February 29, 2008 — WASHINGTON (AdAge.com) — The Center for Science in the Public Interest is threatening to sue Anheuser-Busch and Miller Brewing Co. in state court unless they cease "unfairly" marketing "adulterated" alcoholic energy drinks.

Category: Marketing
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NOV 2007

Learn to Use Communication's Negative Space

Prophet, November 1, 2007 — In the environment where you can reach your customers 24/7, success at building a brand—at solidifying and growing your relationship with customers—is really all about being selective. You need to pick the right time and place or, better yet, let the customer pick for you.

Category: Marketing
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