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JUN 2007

Test-Driving Your Saab†

European Car Makers Sweeten Vacation Deals For U.S. Drivers who Travel Abroad to Buy

Wall Street Journal, June 12, 2007 — Europe's luxury auto makers are taking an unusual tack to lure American drivers: offering them incentives to travel abroad to buy a car and merging the experience with a high-end driving vacation. European-delivery programs, which are offered by such auto makers as BMW AG, Daimler-Benz AG's Mercedes-Benz unit, Ford Motor Co.'s Volvo unit and Porsche AG, allow U.S. customers to take ownership of a new car overseas before shipping it home.

Category: Customer Experience
Tags: BMW, Mercedes Benz, Saab
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