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USA Today, November 14, 2008 — LOS ANGELES — Ron Olsen could have bought a Mercedes-Benz, BMW, Lexus or another Cadillac. Instead, the Boeing retiree decided to part with $40,000 for the new kid in the luxury sedan market — a Hyundai Genesis.
Advertising Age, November 6, 2008 — LOS ANGELES (AdAge.com) — Filmmakers often try to incorporate brands into their projects to lend plotlines a sense of authenticity. But in the case of director Danny Boyle's upcoming release, "Slumdog Millionaire," the footage might be too real: In an interview with Advertising Age, Mr. Boyle said Coca-Cola and Mercedes-Benz demanded that they be excised from key scenes.
Wall Street Journal, June 12, 2007 — Europe's luxury auto makers are taking an unusual tack to lure American drivers: offering them incentives to travel abroad to buy a car and merging the experience with a high-end driving vacation. European-delivery programs, which are offered by such auto makers as BMW AG, Daimler-Benz AG's Mercedes-Benz unit, Ford Motor Co.'s Volvo unit and Porsche AG, allow U.S. customers to take ownership of a new car overseas before shipping it home.
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