McDonald's 24/7

By focusing on the hours between traditional mealtimes, the fast-food giant is sizzling

BusinessWeek, February 5, 2007 — It is 3:36 a.m. Thursday at McDonald's in Garner, N.C., a bedroom community just beyond the city limits of Raleigh. Although the town's taverns closed more than an hour ago, the last clubgoers are straggling home. Their cars barrel by ones driven by waitresses, commercial cleaners, musicians, nurses, and computer analysts heading home from work.

Only the Strongest CMOs Will Survive

Senior-Level Marketers Must Anticipate and Embrace a Massive Reinvention of the Marketing Function

CMO Strategy by AdAge, January 29, 2007 — Over the past two years, my contributions to Advertising Age have ultimately supported a single theme: Our fast-changing world is forcing a massive reinvention of the marketing function and its leadership. And those senior-level marketers who can't anticipate and embrace the implications and opportunities will be marginalized, at best, in their roles.

Only The Strongest CMOs Will Survive

Prophet, January 1, 2007 — In this article, Scott Davis discusses the challenges being faced by Senior Marketers and four key mandates they should address on the path toward becoming empowered CMOs.

Mickey D's goes uptown

New generation of McDonald's, complete with redone amenities and menu, is headed this way

Boston Globe, October 26, 2006 — Did somebody say McSwanky? The next generation of McDonald's are making their way into New England, and they're equipped with leather chairs, plasma televisions, and wireless Internet access

McDonald’s CEO on letting customers have it their way

DMNews, October 25, 2006 — Television today accounts for only 70 percent of McDonald’s Corp.’s advertising budget - down from 85 percent only five years ago.

All Eyes on Viral Video (at Least With the Under-25 Set)†

Advertising Week Session Dissects the Burgeoning Ad Trend

Advertising Age, September 27, 2006 — TV watching, moviegoing and music listening all took a backseat to the internet for Americans under 25 this year. So it's no surprise the viral video has made such a strong impact on the ad industry in recent months

Street Stunts On The Digital Highway

BusinessWeek, September 11, 2006 — Marketers get lots of bang for the buck when gimmicks catch fire online

Golden Arches bridge local tastes†

Financial Times, February 9, 2006 — By the time winter starts to arrive again across China this year, diners at the roughly 800 McDonald's restaurants open in the country by then will notice something different on the menu: rice burgers.