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FEB 17

Burger King revamps coffee, eyes menu rehab

Burger King plans to launch a massive new coffee line as it tries to overhaul its breakfast menu and boost its slumping business.

Associated Press, February 17, 2010 — The nation's No. 2 burger chain will add Starbucks Corp.'s Seattle's Best Coffee to all its U.S. restaurants in a phased roll-out that begins this summer, executives told The Associated Press on Tuesday.

The move takes a page from rival McDonald's Corp.'s success with its McCafe line of coffee drinks, which have been credited with boosting its performance. The deal also adds a new wrinkle to the coffee wars, because McDonald's coffee campaign has been seen as taking aim at Starbucks.

Category: Brand
Tags: Burger King, McCafe, McDonald's, Seattle's Best Coffee, Starbucks, fast food, product launch, Recession
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OCT 2008

McDonald's Coffee Strategy Is Tough Sell†

Introduction of Premium Drinks Comes at a Weak Economic Time, but Executives Say Rollout Is on Track

Wall Street Journal, October 27, 2008 — After unveiling plans earlier this year to sell espresso drinks at all of its U.S. locations, McDonald's Corp. now faces a fresh set of challenges.

The weak economy has prompted some consumers to brew coffee at home instead of buying it at coffee shops. A sharp pullback by Starbucks Corp., which is shutting hundreds of stores as its sales slow, has analysts questioning whether now is the right time for McDonald's to roll out its premium line of lattes, cappuccinos, smoothies and sweet, ice-blended frappes.

Categories: Marketing, Design
Tags: McCafe, McDonald's, Starbucks
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