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MediaPost Publications, June 18, 2007 — SOME 71% OF MEN AGES 18-34 spend more time online now than a year ago, according to Maxim's latest annual Man Study--but a resounding 74% still felt that putting an ad on TV would be the "most effective" way to get it seen by guys.
Advertising Age, March 12, 2007 — Is it just us, or is the "multi" in multiplatform beginning to sound redundant? After an unfortunately long period that saw publishers clutch their visions of magazines as beloved, essentially tactile periodicals — certainly not anything so gauche as "brands" — it has officially gotten pretty hard to find a title whose only platform is paper.
Brandweek, January 8, 2007 — It's a grey winter day for train commuters on the Northeast Corridor. Crammed into his seat on his way into Manhattan, a businessman uses his cell phone to log onto Weather.com just to see if there's some sunshine on the way.
TippingSprung, December 21, 2006 — Results from TippingSprung’s third annual survey of brand extensions, produced in collaboration with marketing newsweekly Brandweek, revealed which extensions are most effective, which have potential to dilute the brand, and what makes some brands more extendible than others. Major trends in brand extensions were also uncovered.
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