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Wall Street Journal, November 5, 2008 — The roller-coaster stock market and plunging housing prices have left many consumers afraid. In response, marketers are adopting a softer approach to peddling their wares, playing up comforting images in their ads and focusing on family and the warmth and safety of home.
FORTUNE, October 23, 2008 — On the desktop screens at MasterCard Worldwide, you can see the economic pulse of the globe in real time. In the suburban St. Louis control center of MasterCard's global-payments network, rows of analysts keep watch over the flow of nearly 20 billion transactions a year in 210 countries, more than the United Nations has members. When the matrix of green lights flashes a red spot, the money traffic controllers immediately reroute the transactions to keep commerce flowing.
Meanwhile, in suburban New York City, the staff at MasterCard Advisors monitors the payment network, plus surveys and other outside data, to produce bulletins on America's retail health. In early October, days before retailers released their monthly results, Advisors noted sharply... continue reading
Brandweek, April 4, 2007 — MasterCard is using mobile marketing to let cardholders use their phones to find the nearest ATMs in the U.S., Canada, Australia and much of Europe. The initiative, called "MasterCard Nearby," also provides branded information such as merchant locations and directions.
New York Times, December 11, 2006 — Advertisers have long been drawn to Times Square as a valuable place to reach consumers, paying hundreds of thousands of dollars for space on billboards and blazing video screens.
Wall Street Journal, December 20, 2005 — Talk about an ideal audience for an advertiser: The target customers are strapped in — literally. They're paying attention. They're actually grateful for your presence. And they're a good demographic.
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