Another Good Thing: Marthapedia†

Martha Stewart Living Omnimedia to Launch Social-Networking Site

Advertising Age, September 27, 2007 — NEW YORK (AdAge.com) — Martha Stewart, the paragon of expertise as content, is adopting the style of social media for her next website — to be called "Marthapedia." But Ms. Stewart, who didn't get where she is by suggesting that the hoi polloi know more than she does, made clear that Marthapedia will not be so freewheeling as, say, Wikipedia. Editors at Martha Stewart Living Omnimedia will check to see if the public's ideas are better than their own, she said.

Macy's Drops 'Mock Homes' for Martha Stewart†

Wall Street Journal, June 11, 2007 — Last spring, Macy's Inc. Chief Executive Terry Lundgren came up with an ambitious plan to display a massive new line of home goods produced exclusively by Martha Stewart: creating 3,000-square foot mock "homes" in key stores. Home builder KB Home planned to build the huge showcases inside Macy's stores in such cities as New York, Chicago and San Francisco.

But Macy's now has canceled the mock-home plan, citing a sharp decline in the housing market.