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Chicago Tribune, April 29, 2008 — Henry Rich kept a low profile Monday as he passed out samples of his top-selling mint mojito breath lozenges at the Global Food & Style Expo trade show in McCormick Place, but he knows Wm. Wrigley Jr. Co. is on the trail of his tiny business.
Marketing News, February 14, 2008 — Packaged goods giant Mars will become the first advertiser to sell actual products on Facebook, a move aimed at building the commercial credentials of the social network. The deal follows the recent backlash around the launch of Facebookâs Beacon, an advertising platform that allowed brands to pump ads without user consent. Facebook was forced to change the service to include an opt-in element.
Advertising Age, October 31, 2006 — It's time to lead consumers by the nose. So goes the thinking at major package-goods marketers including Mars, PepsiCo, Kraft and Procter & Gamble, who hope scents will help them get attention among fragmented audiences.
Wall Street Journal, January 18, 2005 — While the effort is mainly intended to dazzle consumers, a chunk of the budget has been earmarked for an internal campaign to turn Masterfoods' 35,000 employees into better ambassadors for the brand, which the company says generates about $3 billion in annual global retail sales.
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