The Reputation Challenge: Building Corporate Reputation to Drive Business Performance

By Aneysha Pearce

Prophet, May 1, 2009 — Corporate reputation must be built. It must be supported and managed. And, it must be an authentic reflection of the business — its culture, value system, and behaviors. Businesses that expect to experience the kinds of success achieved by best-practice organizations will understand that truth. And they will create and live the kind of meaningful purpose that will allow them, too, to more effectively reap the benefits of a strong reputation.

Forecourt Franchises: Life Beyond Petrol

Marketing Week, January 26, 2006 — Marks & Spencer looks set to roll out its Simply Food offering at about 300 BP petrol stations across the UK