Baseball, Apple Pie... and Mahindra?

How an Indian company plans to woo America's heartland with its fuel-efficient SUVs and pickups

BusinessWeek, November 5, 2007 — Engineers from India design advanced jet engines, write some of the world's most sophisticated software, and run massive global computer networks. But can they make a pickup truck that will sell in America's heartland?

Mahindra & Mahindra, a conglomerate based in Mumbai, intends to find out. In spring, 2009, the company plans to launch two- and four-door pickups and a sport-utility vehicle in the U.S.