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JUN 2007

Latest 'Indiana Jones' Film Digs Up More Products

Wall Street Journal, June 18, 2007 — When Harrison Ford returns as Indiana Jones next year, he will have more accessories than just a rumpled fedora and leather whip. For the first time, the action-adventure archaeologist will carry a plethora of products, from Lego sets to special packages of M&M's.

Category: Marketing
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