Big Beauty Brands Aflutter†

Wall Street Journal, April 25, 2007 — Madonna owns a 24-karat gold-plated one. People Magazine quotes actress Jessica Alba calling hers "the best." Vanity Fair magazine has featured the black-nickel and gold versions on a list of holiday presents. The buzz isn't over the latest must-have jewelry, but about a utilitarian gadget marketed by L'Oréal SA, whose sole purpose is to curl eyelashes.

Coke And L'Oreal Partner on New Health Beverage†

Brandweek, March 14, 2007 — Coca-Cola and L'Oréal are partnering to create a new health-and-beauty beverage to launch in 2008, sources said. Currently called Lumaé, the nutraceutical drink was trademarked as a tea-based ready-to-drink beverage by Coca-Cola's Beverage Partners Worldwide division.

Crowdsourcing

Milk the masses for inspiration

BusinessWeek, September 25, 2006 — A Japanese paper fan unfolds across a television screen, mysteriously hiding the white-painted face of a woman. When it folds up, the face reappears, this time with theatrical green eye shadow. Fade to black beneath the slogan: Find color in confidence. L'Oréal Paris. It's a flashy, high-concept ad that resonates with the consumer. It was created by a consumer.

L'Oreal Like Oil and Water

Marketing Week, March 23, 2006 — L'Oreal is acquiring The Body Shop for about #650m

Luxury Market: Trying to hit a moving target

Knowledge@Wharton, January 1, 2005 — As the notion of luxury changes, marketers of high-end products are wrestling with the challenge of maintaining brand exclusivity while reaping higher sales, according to executives who spoke on a panel titled, "The New Luxury: Balancing Volume vs. Elite" during Wharton's Marketing Conference.