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FEB 17

A Fashionable Lift for the Everywoman

New York Times, February 17, 2009 — AT Liz Claiborne, the apparel company that is struggling to endure a shutdown in consumer spending, executives have their own stimulus plan.

Call it Isaac Mizrahi.

Mr. Mizrahi — whose fashions for Target were so popular he helped the discount chain become synonymous with chic design — was poached by Liz Claiborne last year to overhaul its aging brand.

Category: Brand
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DEC 2008

This Season’s Must-Have: The Humble Coupon

New York Times, December 4, 2008 — THE faltering economy could mean renewed interest in coupons as shoppers refocus on the cost of the products they buy — that is, if they do actually buy anything these days. Coupons that offer cents off — or percents off — the price of things like groceries, clothing and restaurant meals are particularly popular when consumers need to stretch their dollars. So word that a recession began last December could bring an increase in the number of coupons offered by marketers, as well as redemption rates by consumers.

Category: Marketing
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JUL 2007

Claiborne Seeks to Shed 16 Apparel Brands

Wall Street Journal, July 11, 2007 — Liz Claiborne, Inc is cleaning out its closet.

The long-acquisitive American sportswear maker, suffering from a downturn in department-store sales, announced today that it's seeking to divest itself of 16 of its 36 apparel brands representing $800 million of its $5 billion in annual revenue.

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