Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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Articles tagged with LG:

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JAN 2005

Korea's LG, will it be the next Samsung

BusinessWeek, January 24, 2005 — It was hard to miss the ambitions of LG Electronics Inc. at the giant Consumer Electronics Show in Las Vegas in early January

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DEC 2004

Sheer adrenaline for LGs image

Financial Times, December 15, 2004 — Sponsorhip of action sports has helped a gutsy LGE break through the brand barrier

Category: Brand Strategy
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