Three Marketing Initiatives Key to Breakout B2C Brand Growth

Marketing Charts, November 4, 2008 — Placing disciplined focus on three key business-to-consumer marketing initiatives and executing them properly helps top brands achieve “category killing” performance and can make a difference in market-share growth of up to 30%, according to research from the Marketing Leadership Council, a division of the Corporate Executive Board.

“Breakout Growth: Practical Lessons from Brands that Consistently Outperform Competitors,” sheds new light on how certain brands -despite fluctuations in economic and environmental conditions - are able to to exhibit breakout performance, growing at two to three times their category average.

Korea's LG, will it be the next Samsung

BusinessWeek, January 24, 2005 — It was hard to miss the ambitions of LG Electronics Inc. at the giant Consumer Electronics Show in Las Vegas in early January

Sheer adrenaline for LGs image†

Financial Times, December 15, 2004 — Sponsorhip of action sports has helped a gutsy LGE break through the brand barrier