Viral Video Marketing Survey: The Agency Perspective

Feed Company, October 13, 2008 — The tactic of creating and distributing viral video sponsored by advertisers to users on web video sites and blogs is increasing in popularity following a year that saw YouTube-charting videos from major brands such as Levi’s’ “Guys Backflip Into Jeans,” Gatorade’s “Ball Girl,” and Nike “Kobe Jumps Over Car.” A new report released from online video seeding firm Feed Company shows 70% of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009. The ”Viral Video Marketing Survey: The Agency Perspective” culled insights on viral video marketing trends from 40 executives at major advertising agencies and media buying firms including Goodby, Silverstein & Partners, Wieden & Kennedy, Digitas, and... continue reading

At Levi Strauss, Dockers Are In†

Rise in Sales Is Bright Spot, as Company Tries to Mend Its Jeans

Wall Street Journal, February 14, 2007 — The Dockers label is an unlikely bright spot at Levi Strauss & Co. When the beleaguered jeans company reported fiscal 2006 earnings yesterday, the U.S. Dockers unit was a standout, posting an annual sales increase for the first time since 1998. Just three years ago, when Dockers was struggling, closely held Levi Strauss tried unsuccessfully to sell the division.