Articles tagged with LEGO:
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JUL
17
Peers, Suppliers Can Spark Some Great Innovations for Marketers
Advertising Age,
July 17, 2008 —
There's a "secret sauce," as a friend would put it, to creating a recipe that works for serving up innovation success. But if businesses have trouble getting it quite right, it's because they're short on a critical ingredient: inspiration.
JUN
24
Prophet,
June 24, 2008 —
When it comes to seizing the power of innovation to drive business growth, one of the best routes to success — based on practices of leaders on this front — is through Open Innovation. But while the concept is increasingly familiar and many organizations are eager to position themselves to harness its potential, considerable confusion exists around what Open Innovation is and what it isn’t.
JUL
2007
In-Store Details: Keep Consumers Connected With Retail Evangelists
CMO Strategy by AdAge,
July 23, 2007 —
Gap's fall from grace is almost legendary, its missteps numerous — bad product, lack of differentiation and confusing store design, to name a few. Its struggle reminds us that it takes more than style, logo or store design alone to sustain a brand. What works is a combined experience. Knowing how to pull the strings on sometimes intangible assets can make huge differences in appeal for consumers — and for Wall Street.
JUN
2007
Wall Street Journal,
June 18, 2007 —
When Harrison Ford returns as Indiana Jones next year, he will have more accessories than just a rumpled fedora and leather whip. For the first time, the action-adventure archaeologist will carry a plethora of products, from Lego sets to special packages of M&M's.
MAY
2007
These business have products consumers want — and their trust
Forbes,
May 23, 2007 —
With all the bad news recently about corporate scandals you might be forgiven for wondering which companies actually have good reputations. For the eighth year, Reputation Institute, a New York City-based consultancy and research firm, conducted a study to find the answer. This year's winner is Lego. Yes, Lego, the 70-year-old Danish toy manufacturer, scored No. 1 of 600 companies worldwide.
SEP
2005
Business 2.0,
September 21, 2005 —
More and more manufacturers are opening their own stores. Here's what allows some to thrive while others fail.
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