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SEP 2005

Lacoste Riposte

Time, September 18, 2005 — How the once flailing French brand regained its mojo in the U.S., even if Andy Roddick didn't

Category: Brand
Tags: Lacoste, Event & Experiential Marketing
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AUG 2005

Fast Talk: Brand Revivers

Fast Company, August 1, 2005 — The only thing harder than developing a hot brand is turning around a once-popular one. We spoke to five brand stewards going through the process of breathing life into iconic names to see how they're doing it.

Category: Marketing
Tags: Coral, FAO Schwartz, Lacoste, Piaggo, Yeungling, Repositioning
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