SEP
2005
Lacoste Riposte
Time, September 18, 2005 — How the once flailing French brand regained its mojo in the U.S., even if Andy Roddick didn't
Category: Brand Strategy
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Time, September 18, 2005 — How the once flailing French brand regained its mojo in the U.S., even if Andy Roddick didn't
Fast Company, August 1, 2005 — The only thing harder than developing a hot brand is turning around a once-popular one. We spoke to five brand stewards going through the process of breathing life into iconic names to see how they're doing it.
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