| Home | Business | Brand | Marketing | Innovation | Design |
You can also browse all brand tags.
New York Times, April 12, 2009 — Bravo is developing products based on its popular programs, including the “Real Housewives” franchise and “Top Chef,” that will be promoted on the air and sold on Bravo’s Web site. The network will earn licensing fees or take a cut of sales
Advertising Age, February 23, 2009 — BATAVIA, Ohio (AdAge.com) Package-goods brands face their greatest crisis and strongest threat from private label since at least the early 1990s. And that's the good news. The bad news is that this time could be a lot worse — more like the U.K. or Canada in the 1970s than the U.S. in the 1990s, according to some industry watchers. They predict a structural slowdown in consumer spending that could last four to 10 years, which, combined with increasingly marketing-savvy and aggressive retailers, could conspire to push private-label shares to a dizzying high — as much as six times the roughly one-point gain already seen since the recession began in December 2007.
Advertising Age, December 8, 2008 — Having spent years talking with brand fans — from obsessed Harley-Davidson riders to devoted Guinness drinkers to young Hello Kitty admirers (one of whom owns more than 12,000 pieces of Hello Kitty merchandise) — I've been struck by the power brands have over their followers. But can the apparent parallels between brands and religion possibly hold up? Have some brands actually managed to create their own religions by, coincidentally or deliberately, adopting triggers and tactics from the world of religion?
† Access to articles with this symbol may require a subscription.