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JUN 2006

Kraft Looks Outside the Box for Inspiration†

Hungry for new ideas, Kraft Foods Inc. is turning to a new source of inspiration: its customers.

Wall Street Journal, June 2, 2006 — The nation's largest food company is launching a program to weigh unsolicited ideas from customers and others. The move represents a departure from past practice, said Mary Kay Haben, senior vice president at the company.

Category: Innovation
Tags: Kraft, P&G, Research
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