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MAY 1

Brand Challenge: Renovate Before It’s Too Late

By Fred Geyer

Prophet, May 1, 2009 — Stories of marketing heroes who transform poorly performing brands never fail to enthrall us. But why do some brand leaders wait until their brands are at the breaking point, and at risk of joining such brands as Radio Shack, 7Up, or the GAP, for which renovation may be too late?

Category: Brand
Tags: 7Up, Coach, Crayola, Dove, Gap, Hewlett Packard, Kohler, McDonalds, Radio Shack
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JUL 2007

Splash

A toilet a work of art? Herbert Kohler has some novel ways to sell plumbing fixtures

Forbes, July 23, 2007 — A recent contemporary art show drew thousands of art buyers and gallery owners to the Merchandise Mart, a hulking building on the bank of the Chicago River. Some visitors, on their way to the ticket line, wandered into a store run by Kohler Co. , maker of plumbing fixtures.

Category: Marketing
Tags: Kohler, Marketing Tactic
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