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JUL 2007

Splash

A toilet a work of art? Herbert Kohler has some novel ways to sell plumbing fixtures

Forbes, July 23, 2007 — A recent contemporary art show drew thousands of art buyers and gallery owners to the Merchandise Mart, a hulking building on the bank of the Chicago River. Some visitors, on their way to the ticket line, wandered into a store run by Kohler Co. , maker of plumbing fixtures.

Category: Marketing Strategy
Tags: Kohler, Marketing Tactic
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