True Confessions: Real-People Ads Let It All Hang Out†

Adweek, March 26, 2007 — A TV commercial for Commit Stop Smoking Lozenges, "Babies Aren't Easy," finds 36-year-old Lisa navigating Los Angeles traffic while dealing with her screaming baby in her car's backseat. "Ava, come on, please, baby," implores Lisa, a Burbank, Calif., resident. Now on day 30 of quitting cigarettes, the on-edge mother—who smoked a pack a day for 15 years and has allowed Commit to shoot her withdrawal—admits she's having a hard time; on top of not smoking, the baby is really sick and she has so much to do.

Can a Re-Engineered Kleenex Cure a Brand's Sniffles?†

Assailed by Generics, Kimberly-Clark Bets On a Virus Fighter

Wall Street Journal, January 22, 2007 — Everywhere you look, Kleenex is under siege. Cheap generic tissue is tearing into its market share. Meanwhile, it faces mounting pressure in a consumer-products industry obsessed with infusing even humble paper products with innovation and high-tech ingredients.