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JUL 10

Kiva Launches Facebook Campaign Using New Marketing Tool, Involver

ReadWriteWeb, July 10, 2008 — Kiva.org is the world's first person-to-person lending web site that helps empower entrepreneurs in the developing world by connecting them with others who lend them small amounts of money called "micro-payments." Founded in 2005, the site now connects lenders in 70+ countries with business owners in 43 developing countries and works with 89 microfinance partners. Now Kiva is tapping into the power of Facebook to attract new members to their cause.

Category: New Media Marketing
Tags: Facebook, Kiva, SocialAds, Video
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